December 8, 2009
zone glyndwr beer competition
We took part in Zone Glyndwr’s entrepreneurship week for one day. The brief was to design a new beer for students – Glyndwr students to be precise – that captured the essence of Owain Glyndwr. We had to consider the bottle shape, colour and material, the beer’s taste and colour, and of course the branding and name of the beer. We worked with media students and were split into teams of 5 or 6. We were then given paper, and a netbook to do any relevant research. We had a few hours to come up with the designs, and had to make a video presentation of our beer to be judged and sent up to brew dog in scotland for the final judging to announce the winner.
We came up with the idea for a name to be ‘Saviour’, because of Owain Glyndwr’s status as the saviour of Wales, as he was the man who fought for the right of a government and universities in Wales. It is also a play on words with ‘save your beer’. We also came up with the idea of using Glyndwr’s identity stripes along the label, which would then be wrapped around the bottle, like is seen on the university’s website. We decided to make the bottle black, as the dark colour glass would better preserve the beer, as we found out through research, and also because it would make the colourful stripes stand out. As for the name of the beer we decided to have it embossed and running vertically along the bottle. We also made the bottle caps a variety of colours, ranging from the colours present in the stripes. We thought this idea could be used by the university as a marketing idea, such as 10 bottle caps could be collected to win a free bottle of beer. We thought such a strong use of the university’s identity would make an attractive memorabilia of a students time in university. Here are some images of the paper work designs we made on the day.
