April 21, 2009
advertisement
As well as the tags we decided to make an advertisement that would appear online, as a poster, or in a magazine that would advertise our brand. We came up withthe idea of a shoe squashing the copyright logo, as if to say the shoe is from a non-designer brand, and it’s standing on the logo, implying copyright doesn’t matter in the fashion world.
We played around on illustrator and created a few interesting images involving high heels standing on the logo. We used images similar to the ones below for inspiration :
We decided we wanted to have some fun doing this project so we booked in a slot in the photography studio and decided to make our own professional looking photographs to use. It was a lot of fun and we had a lot of photos out of it, some successful, some not and some plain silly!!! Here are some examples of the work we did using our own images. Some are altered in illustrator, others in photoshop :
copyright tags
Here are the tags we made. We used informal language to write the explanatory paragraph on the back of the tags. It explains what our brand stands for. We played around a lot with type colour, style and size. We looked at how it reads and what are the key words are that need more emphasis, as well as readability and rivers.
We decided to change our logo to ‘It’s Ok To Copy’, as it’s more relevant to the copyright issue we are addressing. We still kept the typeface and style as we thought it worked well as an imitation to YSL, we also kept the colour scheme to purple and silver.
copyright
As we are directing our information at age group 16 to 25 year olds, we have looked into the language we would use. We don’t need to use ‘proper’ english for our audience, as talking in a language that they use is more personal and effective. We looked at the language used on innocent smoothies packs, and their website, which is up on the links.
March 21, 2009
copyright
We decided to stick with the copyright in the fashion industry, and our message would be that it’s ok to wear high street clothing from stores such as Primark and New Look! These days young people are short of money… especially students!! So we are going to convey this message to our audience. We have come up with a slogan that we could make into a logo which is “It’s Ok To Be Cheap”. We have made this into a branding, using a similar style to Yves Saint Lauren. We have also researched the colour and type often used in expensive, big name brands.
We have looked into typefaces used, as well as how they advertise in magazines, so we can get an idea what an ‘expensive’ brand looks like.
We also looked at the colour schemes they use. Dark purple is used a lot, and it seems to be conveying luxury. Silvers and elegant typefaces are also seen a lot in big name brands’ advertising.
We did a bit of research into illustration styles we could use to make the paper dolls, and I tried to draw some up myself.
These are some styles I liked
We really liked the idea of creating our own paper dolls, that would appear in the leaflet and would tear out. It would interact with the audience and would be more fun than the average leaflet. We could also create a digital version of our paper dolls that would appear on a website with all the information about copyright in the fashion industry. Even though we liked the idea very much, and gave us a wide range of paths we could go down, we decided to move away from the idea, as we were confused as to what the message was!! We liked the idea and we looked into styles and details too early, we hadn’t yet established what point of view we were going to give across; what the message is. We felt we couldn’t move forward with this one as we were thinking of using real, expensive, fashionable brands for one set of clothing, and the cheap, copied version of the clothing also, and the reader would choose which clothes they would dress the person in. We thought of putting an image behind the tear away item of clothing; for the expensive named brands we would put an image of a working environment of designers creating the clothing, and on the cheaper versions we would put shocking images of people in the third world country hand-stitching clothes for hardly any money. These images would make the reader of the leaflet think twice about buying clothes for next to nothing, without wondering why they are so cheap? The message of the leaflet was simple, but when the time came to start thinking what information we could put in the leaflet we realized that we didn’t agree with the message! We ourselves are students who cannot possibly afford designer clothes…so we buy the cheaper versions that we can get in high street stores! We need to re-think the message!
March 2, 2009
Copyright work
When we received the copyright brief I think we were all baffled by it, and me and Fallyn decided that as we were working together so well on the Observer Magazine brief we would work together on this brief aswel. We were enjoying the Observer Magazine brief so much that we put the Copyright brief to the back of our minds for the time being! I certainly wasn’t interested in it at the beginning as it seemed to be all research and no fun! When it came to the assessments before christmas we started to panic about the Copyright brief and we did a lot of research in a very short time, both on blog and on paper. What we didn’t come up with were any ideas of how we could get our views on copyright over to the targeted audience. After the christmas break we had to concentrate on copyright to get it up to the level we were on with the observer. We started off by choosing to concentrate on copyright in the fashion industry, because copyright is such a big subject we didn’t know where to begin with trying to communicate the whole world of copyrigh!! (as well as being interested ourselves).
We had quite an interesting idea of creating a leaflet with information about copyright in the fashion industry, and we liked the idea of conveying our thoughts in a paper doll idea? It would convey our views on copyright as well as inform, and also the interactive side of the leaflet would make it more interesting. It would also bring back memories of childhood games which would be nice!!
February 23, 2009
Copyright in fashion
“Morning Edition, September 18, 2003 ·Some clothing designers are watching this week’s fashion shows in New York with an eye to knocking off their competitors’ designs. Like the music industry, the fashion business is rife with unauthorized copying. But it’s relatively free of infringement lawsuits like the ones the major record labels recently filed.
As NPR’s Rick Karr reports: “If you find yourself attracted to, say, a handbag in an upscale Soho boutique but it costs too much, head a few blocks south to Canal Street. You’ll probably find the design that caught your eye on a table on the sidewalk selling for a lot less: A knockoff of a $600 Prada bag, for example, goes for around 100 bucks.”
Joseph Gioconda is an attorney with Kirkland and Ellis, a firm that represents the French design house Hermes. He’s charged with keeping knockoffs of the company’s bags, scarves and accessories off the street — and the Internet, where a crude copy of a $5,000 Hermes “Birkin” bag might be had for less than $30.
As Karr reports, the risk of confusion is the key legal test of whether a knockoff has crossed the line to forgery. Under U.S. law, a company can’t copyright a design, but it can register elements of that design as trademarks. If the shape of the bag’s flap or the strap across the closure lead a likely Hermes consumer to think the knockoff is genuine, then it’s pretty easy to convince a court that the fake violates Hermes trademarks.
That was the case recently when Hermes sued a retailer who was aggressively pushing a transparent rubber version of the Birkin bag.
But for most of the fashion industry, copying is a way of life. Francesca Sterlacci is head of the fashion design department at New York’s Fashion Institute of Technology. She says it’s expensive and risky to actually create new designs. It’s cheaper and easier to simply knock off successful ones. Typically, Sterlacci says, designers just let the copies go. After all, new designs will come out in a couple of months, and lawsuits are time-consuming, expensive “and you’re never really sure whether or not you’re going to win,” she says.”
http://www.npr.org/templates/story/story.php?storyId=1434815
January 29, 2009
Copyright
“Copyright is a form of intellectual property which gives the creator of an original work exclusive rights for a certain time period in relation to that work, including its publication, distribution and adaptation; after which time the work is said to enter the public domain. Copyright applies to any expressible form of an idea or information that is substantive and discrete. Some jurisdictions also recognise “moral rights” of the creator of a work, such as the right to be credited for the work.
Copyright was initially conceived as a way for governments in Europe to restrict printing; the contemporary intent of copyright is to promote the creation of new works by allowing authors to have control of and profit from their works.
Copyright has been internationally standardized, lasting between fifty to a hundred years from the author’s death, or a finite period for anonymous or corporate authorship; some jurisdictions have required formalities to establishing copyright, most recognize copyright in any completed work, without formal registration. Generally, copyright is enforced as acivil matter, though some jurisdictions do apply criminal sanctions.”
wikipedia.com
How does copyright affect us as students??
As a student copyright is an issue in everyday life, from copying images and text off the internet for research, to starting to think about copyrighting our own work that we produce. Like most students I often copy and paste images off google, cut images that interest me out of magazines, photocopy from books, all to put in with my work as visual research, from which i generate my own ideas. Inspiration comes from everywhere, and we might be unaware of just how much other peoples work influences our own. But do we ever stop and think, where has this image come from? who is it’s creator? how long did it take to produce? is it copyrighted? These are all issues that we take for granted when taking images from the internet, books and magazines.
